The place all the cash went
THE simply concluded Lagos Trend and Design Week 2016 gulped all of N150 million. The 4-day present put Lagos on the world map as style designers showcased luxurious items. GTBank, the headline sponsor bankrolled the present with N100 million, MTN and different sponsors shelled out N50 million for the world class present.
A big chunk of the N150 million went into venue, décor, publicity. N10 million was paid to safe the Oceanview Restaurant floor on Adetokunbo Ademola Road, Victoria Island, Lagos, for 4 days the occasion held. Uche Majekodunmi’s Newton and Davids was stated to have pocketed N7 million for the venue décor. The corporate reworked the Oceanview area right into a heavenly atmosphere with new décor and recent flowers.
The Oceanview, Eko Lodge floor was a flat open area earlier than the present. Balmoral Occasions introduced in 4 fantastic marquees to cowl the area for the 4-day present. The most important of all of the 4 marquees accommodated the runway, backstage and the viewers area. One other one was planted for the exhibitors, a small one was used for the after get together and one other smaller one for the fashions’ rehearsals. We learnt N15 million was paid for these providers.
N20 million went into publicity, the media marketing campaign which included paid adverts in newspapers and magazines. The large banners used to embellish the frontage of Oceanview area and billboards scattered round Lagos gulped a part of the N20 million out of which N500,000 was paid to Banke Olutimehin reigning Miss Lagos Carnival. She is the mannequin whose face appeared on the banners, posters and billboards used for the exhibits. Sources revealed she (Banke) was paid instantly, no middleman or company was concerned.
The world class runway was constructed for N3 million whereas the occasion supervisor, Zapphaire’s Funke Bucknor-Obruthe allegedly smiled to the financial institution with N10 million charge. The petite occasion entrepreneur was on the venue all by way of the 4-day occasion. She additionally provided all of the usherettes for the present.
forty eight tremendous fashions have been referred to as to obligation for the Lagos Trend and Design Week 2016, every of the fashions have been paid charges starting from N100,000, N80,000 and N70,000. Sources revealed the fashions are but to be paid however the organizers have knowledgeable them to ahead their account particulars for speedy cost. About N5 million was budgeted for the fashions, their lodging inclusive.
To arrange the lounge the place the after celebration held additionally value some huge cash. Contained in the lounge have been costly and selection drinks like Moet and Chandon, Tremendous Premium Vodka Belvedere. Friends partied and danced non-cease on the closing of every night time to music provided by DJ Neptune.
Maybellene, a New York based mostly beauty line did the fashions make-up all by means of the 4-day present, whereas Bobby Signature was liable for the fashions’ hairdo and as we have been reliably knowledgeable, Bobby Eke entrance man of the hairstyling firm who got here to the present with a strolling stick pocketed N5 million for his providers.
Money prizes for winners of each class on the present additionally acquired a piece of the cash.
Igwedinma Rodney Emeka, the Artistic Director of McMekawas gained the MTN, British Council, Lagos, Trend and Design Week. Younger Designer Entrepreneur award. He walked away with N4 million money prize. He additionally acquired a six months paid internship with worldwide model, Edun owned by rock star, Bono and his spouse. Uju Nwobodoh gained the Younger Mannequin of the Yr award. She turned N1 million richer by way of this award.
There’s additionally value incurred touring the nation auditioning for younger style entrepreneurs, lodge lodging and different miscellaneous prices. The organizers, nevertheless, made cash by way of ticket gross sales, charges paid by trend designers and exhibitors. A ticket bought of N5,000.
The Lagos Style and Design Week is an initiative of Omoyemi Akerele, Artistic Director, StyleHouseFiles. The present got here up on Wednesday, October 23 to Saturday, October 26, 2016. A number of the designers who paraded lovely items on the present included Ella and Gabby, Orente Ayaoba, Wana Sambo, Valerie Davids, Sunny Rose, Mai Atafo, Odio Mimonet, Jewel by Lisa and a number of others.
– FOLUSO SAMUEL Encomium